The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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beverages - alcoholic drinks
Award
Agency
Client
Title
Category
Annual ID
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products & Apparel
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
The World is a Gallery
Agency: AMVBBDO / London
Client: Bacardi Bombay Sapphire Category: Cinematography / Single
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna Category: Craft / Writing - Single
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Events / In-Person
Responsible St. Patrick's Day - Clover Controversy
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Single
The Voice Of Reunion
Agency: Ogilvy México / Mexico City + Eco / Mexico City
Client: AB InBev Category: Events / Virtual
Michelob Guy
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev / Michelob ULTRA Category: Social Post / Real-time Response
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Multi-Region or Market / Consumer / Brand
Bring Home the Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Multi-Region or Market / Consumer / Brand
Natural Billboard
Agency: Wieden+Kennedy / Portland + Sketch / Brighton
Client: Corona Category: Billboards & Transit / Single
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products
Petra Milk
Agency: BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client: Grupo Petropolis Category: Physical Products
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Integrated Campaign
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Integrated Campaign
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Integrated Campaign
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Cheers to All Fans
Agency: Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Video Content / Series
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Metaverse
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Experiential
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Multicultural Impact
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Artist / Brand Collaboration
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
Pee in a Busch, Save a Tree
Agency: The Martin Agency / Richmond
Client: Busch Category: Stunts & Activations
Score 0.0
Agency: Publicis Colombia / Bogotá + The Pub Productions / Bogotá
Client: Heineken® Category: P.O.P. & In-Store / Single
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Innovation & Transformation / Innovation in Radio & Audio
Belvedere Presents Daniel Craig
Agency: Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client: Belvedere Vodka Category: Online-only Films & Video / Over 60 Seconds - Single
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Online-only Films & Video / Over 60 Seconds - Single
World of Cocktails
Agency: Ogilvy / Chicago + The Director's Bureau / LA
Client: Absolut Category: Online-only Films & Video / Over 60 Seconds - Single
Nikasi or other beer
Agency: TigerPan Design Lab. / shenzhen
Client: Tsingtao Brewery Co., Ltd. Category: Packaging / Specialty
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche Category: Packaging / Specialty
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Music Videos
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Design
Heinekicks
Agency: BBH Singapore + Le Pub Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Physical Products & Apparel
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Cross-Channel UX / UI / Digital / Physical
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Award:
2023 Print & Promotional Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Annual ID:
OS23_PT021B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI045B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
AMVBBDO / London
Client:
Bacardi Bombay Sapphire
Title:
The World is a Gallery
Category:
Cinematography / Single
Annual ID:
OS23_MI031B
Award:
2023 Design Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE057B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Casting
Annual ID:
OS23_MI040B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Annual ID:
OS23_RA015B
Award:
2023 Out of Home Bronze Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH028B
Award:
2023 Out of Home Bronze Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH029B
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Annual ID:
OS23_EX041M
Award:
2023 Radio & Audio Merit Award
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Broadcast / Single
Annual ID:
OS23_RA019M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day - Clover Controversy
Category:
Broadcast / Single
Annual ID:
OS23_RA020M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy México / Mexico City + Eco / Mexico City
Client:
AB InBev
Title:
The Voice Of Reunion
Category:
Events / Virtual
Annual ID:
OS23_EX043M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev / Michelob ULTRA
Title:
Michelob Guy
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM058M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE034M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home the Bud
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE036M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Sketch / Brighton
Client:
Corona
Title:
Natural Billboard
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH045M
Award:
2023 IP & Product Design Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_IP029M
Award:
2023 Experiential & Immersive Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products
Annual ID:
OS23_EX069M
Award:
2023 Experiential & Immersive Merit Award
Agency:
BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client:
Grupo Petropolis
Title:
Petra Milk
Category:
Physical Products
Annual ID:
OS23_EX070M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Annual ID:
OS23_IG028M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Annual ID:
OS23_IG029M
Award:
2023 Integrated Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Integrated Campaign
Annual ID:
OS23_IG031M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Integrated Campaign
Annual ID:
OS23_IG040M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_OH087M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_BE090M
Award:
2023 Film & Video Merit Award
Agency:
Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI072M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Video Content / Series
Annual ID:
OS23_BS025M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Metaverse
Annual ID:
OS23_EX061M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX095M
Award:
2023 Cultural Driver Merit Award
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid
Client:
J&B
Title:
She
Category:
Multicultural Impact
Annual ID:
OS23_CD025M
Award:
2023 Cultural Driver Merit Award
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Multicultural Impact
Annual ID:
OS23_CD028M
Award:
2023 Music & Sound Craft Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS046M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Use of Data
Annual ID:
OS23_IC030M
Award:
2023 Branded Entertainment Merit Award
Agency:
BCW / Stockholm
Client:
Carlsberg
Title:
Sunken Bar
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE074M
Award:
2023 Social Media Merit Award
Agency:
The Martin Agency / Richmond
Client:
Busch
Title:
Pee in a Busch, Save a Tree
Category:
Stunts & Activations
Annual ID:
OS23_SM095M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Colombia / Bogotá + The Pub Productions / Bogotá
Client:
Heineken®
Title:
Score 0.0
Category:
P.O.P. & In-Store / Single
Annual ID:
OS23_OH037M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX
Annual ID:
OS23_IN050M
Award:
2023 Radio & Audio Merit Award
Agency:
Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA047M
Award:
2023 Film & Video Merit Award
Agency:
Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client:
Belvedere Vodka
Title:
Belvedere Presents Daniel Craig
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI094M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI097M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Chicago + The Director's Bureau / LA
Client:
Absolut
Title:
World of Cocktails
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI101M
Award:
2023 Design Merit Award
Agency:
TigerPan Design Lab. / shenzhen
Client:
Tsingtao Brewery Co., Ltd.
Title:
Nikasi or other beer
Category:
Packaging / Specialty
Annual ID:
OS23_DE122M
Award:
2023 Design Merit Award
Agency:
Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Annual ID:
OS23_DE125M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_MI123M
Award:
2023 Branded Entertainment Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Annual ID:
OS23_BE063M
Award:
2023 Design Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_DE174M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE194M
Award:
2023 Print & Promotional Merit Award
Agency:
BBH Singapore + Le Pub Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Physical Products & Apparel
Annual ID:
OS23_PT045M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS23_IC028M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_CE039M